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For instance, Google and You, Tube informed Mattel, maker of Barbie and Beast High toys, that "You, Tube is today's leader in reaching children age 6-11 against top TV channels" and told Hasbro, which makes My Little Pony and Play-Doh, that You, Tube is the "# 1 site routinely checked out by kids." A number of channel owners informed You, Tube and Google that their channels' material was directed to kids, and in other instances You, Tube's own material ranking system recognized content as directed to kids.

Regardless of this knowledge of channels directed to kids on the You, Tube platform, You, Tube served targeted ads on these channels. According to the complaint, it even told one marketing company that it did not have users more youthful than 13 on its platform and therefore channels on its platform did not require to adhere to COPPA.

In addition, the companies must notify channel owners that their child-directed material may undergo the COPPA Guideline's commitments and provide annual training about adhering to COPPA for staff members who handle You, Tube channel owners.  Official Info Here  forbids Google and You, Tube from breaching the COPPA Guideline, and needs them to supply notification about their data collection practices and acquire verifiable parental permission prior to gathering individual info from kids.

YouTube Banner Size & YouTube Channel Art Size Guide - June 2021

Chairman Simons and Commissioner Christine S. Wilson provided a statement on this matter, while Commissioners Noah Joshua Phillips, Rohit Chopra, and Rebecca Kelly Massacre issued separate declarations. The grievance and proposed authorization decree were submitted in the U.S. District Court for the District of Columbia. The Commission authorizes the filing of a complaint when it has "reason to think" that the law has actually been or is being broken, and it appears to the Commission that a proceeding remains in the general public interest.

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The FTC wishes to thank the union of consumer groups represented by Georgetown University's Institute for Public Representation that filed a petition supplying important information on this matter. The Federal Trade Commission works to promote competitors, and safeguard and educate consumers. You can learn more about customer subjects and file a consumer complaint online or by calling 1-877-FTC-HELP (382-4357).

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